UP is the brainchild of Diana Rikasari, a believer that a pair of pretty shoes would always make her day. On the road, in the classroom, inside the taxi, she would always stare at her shoes and think how lucky she is to have her feet covered with beauties.

UP was established in early 2011, with hopes to spread happiness around the world. We want to see you walking happily, because you know you’ve got the right shoes on. And by being happy, we ensure that you feel good about it, because you know that walking in them means creating a better future one child at a time. For every pair of UP shoes you purchase, IDR 5.000 goes directly to scholarship for low-income children.

UP shoes are made-to-order, which helps us minimize waste and inventory cost. By doing so, we are able to offer you affordable prices at the expense of your 14 working-days of wait.

UP shoes come with passion and purpose. Made in Indonesia.

UP belongs to PT. Bitdas Indonesia.