UP is the brainchild of Diana Rikasari, a renown fashion blogger from Jakarta, Indonesia. With many accolades and awards under her belt, Diana Rikasari sure knows no boundaries when it comes to creating and designing all things happy.

Known for her quirky and bold choices, Diana through her brand UP aims to provide footwear that creates an emotional bond between the wearer and her shoes, making sure girls walk comfortably and happy in them. For every UP shoes purchased, a portion of the profit directly goes to the Level UP! Scholarship Program - an initiative by Diana to help less-privileged children in getting the education they deserve.

UP shoes come with passion and purpose. Made in Indonesia.