Hook-UP A Friend!

February 24, 2015


Welcome our new feature, Hook-UP A Friend!



February 05, 2015


And the winner of our #myUPstory competition is..@nurkholidah_

Congratulations! Winner gets Rp.2.000.000 shopping voucher to shop UP shoes!

Thank you so much to everyone who have participated in our competition, we truly enjoyed reading your stories about UP. Please keep the stories alive so they shall continue in making our UP journey always exciting.

Cheers to all of us! We love youuu! ❤️


Beautiful Shoes For A Better Future

January 29, 2015


Meet the actual receivers of financial aid from our Level UP! Scholarship Program in SMPN 3, Rote Barat, Nusa Tenggara Timur. Because your purchases help these children reach their dreams. ❤️


The Night of HIJAB Movie Premiere!

January 14, 2015


Last night was so much fun watching the Hijab movie premiere screening at Epicentrum XXI, Jakarta together with our customers and also the movie casts themselves! The movie was great and truly enjoyable, we think everyone had a good laugh as well as touching moments. Most importantly, the movie is truly an UP party where you will see all the main casts wearing UP shoes in almost every scene. Our shoes looked super pretty! :)

Make sure you follow us on Instagram because we'll be having weekly quizzes where you can win free tickets to this movie. Yay! :)


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