POP FLATS is now UP!

January 01, 2016


Welcoming the new year with the most exciting news ever! And January means it's Up's anniversary. Happy 5th anniversary to us!

After 5 years of running Up, we felt the need to grow our brand even further. With the intention of taking it to new greater heights, we thought, why not merge Up together with our sister brand, Pop Flats?

We believe that when two strong forces become one, we are so much stronger and better. Not to forget, merrier. So accept this as our official THANK YOU for the really really great years we have had. We look forward to the new year, the new synergy that will make us as the leading footwear brand in Indonesia even more.

Shop Up today because our store is getting so much more exciting now.



UP for Cosmogirl of the Year 2015

December 14, 2015


Such an honor to be a part of Cosmogirl of the Year 2015! Not only did we get to dress the Top 10 Finalists of Cosmogirl of the Year 2015 with UP shoes during the crowning night, we also had the chance to have an intimate dinner with them where we shared about our UP journey in hopes to inspire them. So happy to have come across such bright and talented young girls! And btw, our heartiest congratulations to Smita, Fatma and Fauzia for winning the competition. We love you!



Friday Night at #UPlovelydinner Part 3

December 02, 2015


Our #UPlovelydinner Part 3 was really fun! It's always nice to regularly invite our customers for a fun, warm, intimate dinner.

Thank you to @ilove_artotel for the friendly welcome, @eggshellpartyplanner for the lovely decoration, and @eatamame for the delicious ice creams! Not to forget, Laiqa magazine for being our media partner. Can't wait for our next round already!


#UPlovelydinner Part 3 is happening!

October 15, 2015


We are back with #UPlovelydinner! Make sure you don't miss the chance this time!


Buy UP shoes from 15 - 30 October 2015 and stand a chance to have an intimate dinner with Diana Rikasari!

10 lucky customers will enjoy a delicious full-set dinner at Pastis restaurant (Jakarta) with our UP team and Diana Rikasari, our CEO and designer who is also the author behind the #1 bestselling book, #88LOVELIFE.

Each pair purchased will count as 1 entry, and we will do a lucky draw at the end of the month. Who knows, you might be one of the 10 lucky customers who will enjoy this amazing experience!


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