Many have mistaken our brand, "Up", as "I Wear Up". While "Up" remains our brand, "I Wear Up" just happens to be our website name - www.iwearUP.com, as simple as a brand called "Lola" would go for a domain address of www.iwearLola.com.
Why use the word "Up"?
1) Up: Elevating Women's Height
Up is all about heels and wedges - elevating women's height at comfort. The word "up" represents the increase of height our shoes provide, which hopefully also increases women's confidence level so that they can walk proud and feel pretty.
2) Up: Continuous Improvement
The word "up" also implies our commitment to continuously make progress & improve our quality and service - an upward progression. This is because we believe a sustainable business is one that is responsive towards changes and works towards being better all the time.
3) Up: Levelling Up The Society
"Up" also denotes our commitment to contribute to and level up the society, hence our “Monthly Sales-For-Donation Program” called “Level Up!”. For every pair purchased at Up, as much as IDR 5,000 is donated for charity. We want our business to bring happiness not only to us and our customers, but also the people around. Up seeks to sell, share and care.
We can't deny that we are also a big fan of the animation movie, Up, which was also an inspiration for us to adapt the name.
So there you go...the story of how we came up with our brand, Up.
Get Up, Dress Up, Speak Up, Cheer Up! :)