August 28, 2012


Join our fun and friendly UP team! We are currently looking for a Customer Relations Officer...do email your CV to [email protected] with the subject "Job Application" if you're interested! :)


LEVEL UP! Scholarship Program

August 28, 2012


The LEVEL UP! Scholarship Program is a program we initiated to refocus our previous monthly donation programs. We decided to select 'Education' as our focus area as we believe that education is key to a better life quality. Here, we select bright, promising students who are passionate in learning, and we commit to fully support their education until they complete (at least) 9 years of compulsory basic education.

All funds are generated from each of your purchases at UP. For every pair of shoes you purchase from our shop, Rp.5.000 goes directly to this program.

As of today, our LEVEL UP! Scholarship Program in Indonesia has been able to financially support 151 students, with the breakdown as the following:

A pair of shoes changed Cinderella's life. We hope we're changing lives too, with you.

 *Images courtesy of GN-OTA


Winners of our #UPcompetition for #UPramadhan

August 22, 2012


Hi, ladies...EID MUBARAK! :)

Celebrating this special day, we held an #UPcompetition on Twitter, inviting our dearest customers to share their Lebaran outfits wearing UP shoes..we received a looooot of entries, and below were our 2 most favorite, each winning a special pair of UP shoes...yayyy! CONGRATULATIONS! :)

wearing Kate Two-Tone and wearing Amelie Beige


Our Lovely Tree Hi-Black

August 16, 2012


We are extremely happy to see our Tree Hi-Black looking gorgeous worn by Kalyana Dewi Widartono, finalist of the "Fimelahood Goes To Paris" competition..although she did not come out as the winner, she still looked great in our shoes, don't you think? :)


Read Older Post