LEVEL UP! Scholarship Program

January 23, 2013


The LEVEL UP! Scholarship Program is a program we initiated to refocus our previous monthly donation programs. We decided to select 'Education' as our focus area as we believe that education is key to a better life quality. Here, we select bright, promising students who are passionate in learning, and we commit to fully support their education until they complete (at least) 9 years of compulsory basic education.

All funds are generated from each of your purchases at UP. For every pair of shoes you purchase from our shop, Rp.5.000 goes directly to this program.

As of today, our LEVEL UP! Scholarship Program in Indonesia has been able to financially support 204 students, with the breakdown as the following:

A pair of shoes changed Cinderella's life. We hope we're changing lives too, with you.

 *Images courtesy of GN-OTA


We Did It!

January 18, 2013


Thank you soooooooooo much to those who voted for us...we officially won the FREEMAGZ Best of 2012 Award as "BEST SHOES"! :)


Munch Our UP Cupcakes!

January 03, 2013


What happens when we make use of our signature UP print for something scrumptious and good?

It becomes a set of yummy cupcakes that can help children in need! Owner Diana Rikasari collaborated with Cupcakes Company in desigining special-edition cupcakes to raise fund. From these cupcakes, 100% of the profit will be donated to Blood for Life & 3 Little Angels organization to help the children in need. Click here to order and get your cupcakes delivered to your place...:)



UP Lookbook Vol.2

January 03, 2013


Our Lookbook Vol.2 is out, ladies! This time it's all pink and dreamy like in Wonderland. Hope you love the pics! :)