WE ARE HIRING: Marketing Executive

October 21, 2013


Join our fun and creative team! We are currently looking for a MARKETING EXECUTIVE with the criterias below:


We will only recruit those with minimum of 2 years experience in the relevant industry. If interested, kindly send CV to [email protected] with the subject "Job Application: Marketing Executive". See you in our team!


Style Tips: Fun Preppy Day Look

October 19, 2013




October 07, 2013


After an exciting 1 full month of holding our FREE UP SHOES FOR 1 YEAR program in collaboration with DOKU WALLET, we have finally got our winner! Thank you for all your great enthusiasm, ladies! We managed to collect 2,365 entries and have finally selected our winner fair and square using the random generator by Random.org.

And the winner is entry no.290: DANUR INDRI UTAMI a.k.a @danoerindrie. CONGRATULATIONSSSSSS! :)

As our one and only winner, DANUR INDRI UTAMI will receive 2 pairs of UP shoes every month - for 1 whole year! That's 24 pairs of UP shoes for free, dear! YOU ARE LUCKY, indeed! :)

We would also like to thank everyone else for participating..you girls rock! :)


Shena Malsiana & Her Lucy Party!

October 03, 2013


Enjoy the video below, ladies! Especially the amazing performance from Shena Malsiana wearing our oh-so-popular Lucy Party!


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