LEVEL UP! Scholarship Program

August 29, 2013


The LEVEL UP! Scholarship Program has just recently donated a laptop to one of our bright scholars, Anggri, to help her progress further in her studies. Anggri has been showing great academic results since the last 2 years we started our program and we hope our small contribution will take her to greater heights.


The LEVEL UP! Scholarship Program is a program we initiated to help less-priviledged children to attain the education they deserve. We decided to select 'Education' as our focus area as we believe that education is key to a better life quality. Here, we select bright, promising students who are passionate in learning, and we commit to fully support their education until they complete (at least) 9 years of compulsory basic education.

All funds are generated from each of your purchases at UP. For every pair of shoes you purchase from our shop, Rp.5.000 goes directly to this program.

As of today, our LEVEL UP! Scholarship Program in Indonesia has been able to financially support 277 students, with the breakdown as the following:

  • 114 Elementary School students - in collaboration with GN-OTA
  • 161 Junior High School students - in collaboration with GN-OTA
  • 2 Junior High School students - direct financing

 A pair of shoes changed Cinderella's life. We hope we're changing lives too, with you.

 *Some images courtesy of GN-OTA



August 13, 2013


Welcome to our new HAPPINESS PROJECT! For the next few months, we will be including a special envelope in every shoe box, and inside each envelope, customers will find Rp.2.000 for them to giveaway to someone else. The thought is to use that Rp.2.000 to tip someone whom customers feel have serviced them well today, like a waiter, a cashier girl, a janitor, a newspaper boy, or even the postman! Rp.2.000 might seem like a small amount but for these people, it means something and can hopefully put a smile on their faces. We sell, share & care! :)