Beautiful Shoes For A Better Future

January 29, 2015


Meet the actual receivers of financial aid from our Level UP! Scholarship Program in SMPN 3, Rote Barat, Nusa Tenggara Timur. Because your purchases help these children reach their dreams. ❤️


The Night of HIJAB Movie Premiere!

January 14, 2015


Last night was so much fun watching the Hijab movie premiere screening at Epicentrum XXI, Jakarta together with our customers and also the movie casts themselves! The movie was great and truly enjoyable, we think everyone had a good laugh as well as touching moments. Most importantly, the movie is truly an UP party where you will see all the main casts wearing UP shoes in almost every scene. Our shoes looked super pretty! :)

Make sure you follow us on Instagram because we'll be having weekly quizzes where you can win free tickets to this movie. Yay! :)



January 10, 2015


In case you haven't heard, UP shoes is supporting the highly anticipated upcoming movie, HijabThe movie will be out in theatres this January, and we can hardly wait to see our shoes worn by the beautiful casts.

From left to right: Kelly Brown - Lexa Grey - Chloe Pink - Tree Hi-Gold

Thank you to those who joined our Regram Competition on Instagram, and to the following 5 (five) lucky winners, you are definitely coming along with us (along with the movie director and main casts too!) to watch the movie premiere on Tuesday, 13 January 2015 at 5 p.m. in Epicentrum, Kuningan.

  1. @riza_maharani92
  2. @dypajenner
  3. @via_giani
  4. @shennaza
  5. @nurulfauziahf

Congratulations, ladies! See you very soon! :)



Happy New Year 2015!

January 01, 2015


It's 2015, ladiiiiess! Not only is it a new year, it's also our 4th anniversary!

THANK YOU for all your love and support towards UP. Thank you for purchasing, thank you for sharing your purchases on social media, thank you for providing great testimonials about our shoes, thank you for giving us feedback on how we can further improve our business, thank you for making us better and strive to become even more better, and most importantly, thank you for actually wearing our shoes and making them a part of your daily life. Thank you from the bottom of our heart. On the other hand, please accept our apology for our flaws - as a business, we are continuously learning and growing, and without flaws, we would have never reached where we are today. We are very sorry for any inconvenience we have caused that may have affected you all as our customers.

We look forward to an awesome new year with you all.