Welcome to our LEVEL UP! Scholarship Program


Did you know that by buying UP shoes, you are also helping children to reach their dreams?

Here at UP, we have an initiative called the LEVEL UP! Scholarship Program. It is a program we initiated to help less-priviledged children to attain the education they deserve. We decided to select 'Education' as our focus area as we believe that education is key to a better life quality. Through this program, we select bright, promising students who are passionate in learning, and we commit to fully support their education until they complete (at least) 9 years of compulsory basic education.


Our founder, Diana Rikasari, receiving an award from GN-OTA for our continuous contribution in helping children in the education sector


Therefore, by buying our shoes, you are also helping children to reach their dreams. Isn't that just wonderful?

All funds for our scholarship program are generated from each of your purchases at UP. For every pair of shoes you purchase from our shop, Rp.5.000 goes directly to this program. The fund is then used to pay for school fees and buy school equipments such as books, bags, stationeries and uniforms.

As of today, our LEVEL UP! Scholarship Program in Indonesia has been able to financially support hundreds of students - from Sabang to Merauke. It takes two to tango, and it takes both UP and our customers to make this happen.



We really believe in the power of sharing. Because sharing is caring. And caring is the greatest act any human can do to make others happy.

"We want to see you walking happily, because you know you’ve got the right shoes on. And by being happy, we ensure that you feel good about it, because you know that walking in them means creating a better future one child at a time. For every pair of UP shoes you purchase, IDR 5.000 goes directly to scholarship for low-income children."

We grew up watching Cinderella, so we know that a pair of shoes changed Cinderella's life. Through more than a pair of shoes, we hope we're changing many lives too, with you.